Rowers Revive: A Collaboration with Henley Royal Regatta
In the picturesque town of Henley on Thames, the Henley Royal Regatta is a yearly highlight, attracting over 400,000 visitors each July. Known worldwide as the pinnacle of rowing events, it blends the thrill of international-standard races with the charm of a traditional English summer event. We’re proud to share our collaboration with Henley Royal Regatta 2024 for their 185th anniversary!
An Eco-Friendly Approach
“A series of river cleans along the Thames and its tributaries has revealed that more than 80% of litter in the Thames, and 78% on its tributaries, is made up of single-use items”
As part of our commitment to sustainability, we're proud to partner with Henley Royal Regatta in 2024. Together, we're taking a stand against plastic waste by replacing disposable plastic bottles in the Regatta's bathroom facilities with reusable glass bottles. Our refill service ensures a zero-waste approach, reducing our impact on the environment while enhancing the event experience for attendees.
“Pollution levels in the River Thames at Henley have been found to be up to six times higher than recommended levels for safe bathing.”
In addition to our plastic waste reduction efforts, we are also focusing on the use of natural, biodegradable ingredients in our products. This choice not only supports a safer, healthier environment but also ensures that any run-off into the River Thames will not contribute to pollution or harm local wildlife. By prioritising eco-friendly practices in our product formulations, we aim to improve the overall health of the river and surrounding ecosystems, supporting a cleaner and more sustainable future for the Henley Royal Regatta and beyond.
Crafting Rowers Revive
In close collaboration with Henley Royal Regatta, we developed the Rowers Revive blend to cater to the event's unique athletic needs. HRR expressed a desire for something reviving and uplifting and our collaboration resulted in a collection featuring hand and body wash and lotion.
Sarah, our founder, expert in aromatherapy and product formulation, carefully crafted the eco-friendly products using a blend of 100% pure essential oils, including rosemary, peppermint, lemongrass and eucalyptus. These invigorating scents were chosen to stimulate the senses and provide a refreshing experience for attendees, enhancing their connection to the natural beauty of the event's surroundings.
The partnership between Henley Royal Regatta and the Henley Naturals team was focused on creating an immersive experience for customers. The carefully selected blend of essential oils works on the limbic system to evoke fond memories of the event and create a sensory journey that complements the regatta's vibrant atmosphere. This unique collaboration shares our commitment to offering products that go beyond the ordinary, providing an enriched and memorable experience for all.
Our journey with Henley Royal Regatta represents a harmonious blend of luxury, sustainability and innovation. From developing the Rowers Revive range to tackling plastic waste and water pollution, we're proud to play a part in the Henley Royal Regatta. Celebrate this partnership and the shared commitment to a greener future by checking out the full range:
For businesses who are interested in working with us on bespoke collaborations, learn more about what we do here.