Henley Royal Regatta, hosted in Henley on Thames, is a prestigious event drawing over 400,000 visitors each July. Renowned as the best-known regatta globally, it stands as a highlight in both the summer sporting calendar and social season. With more than 300 races of international standard, featuring Olympic rowers and newcomers alike, the regatta captivates spectators and creates a vibrant atmosphere throughout the week.
SUSTAINABILITY
Recognising the substantial environmental footprint associated with large-scale events, Henley Naturals is proud to collaborate with Henley Royal Regatta in 2024.
As part of our commitment to sustainability, we are taking steps to address the issue of plastic waste. Specifically, we will replace disposable plastic bottles in the Regatta's bathroom facilities with our reusable glass bottles. Additionally, our refill service will be implemented to ensure a waste-free solution, aligning with our dedication to minimising environmental impact during this prestigious event.
COLLABORATION
Working closely with Henley Royal Regatta we created the ‘Rowers Revive’ range, a duo of eco-friendly hand and body wash and lotion. This line promotes a harmonious blend of natural ingredients, featuring 100% pure essential oils such as lemongrass, peppermint, rosemary, and eucalyptus. This revitalising and rejuvenating collection will be in the bathroom facilities of the event, and available both online and in-store.
TARGET AUDIENCE
Henley Royal Regatta consists of clients and customers seeking inspiration from a luxury product that mirrors the essence of the event. Given the the demographic and athletic nature of the attendees, Rowers Revive was meticulously crafted in collaboration with them. This unique line is designed to resonate with Henley Regatta’s customers, featuring blends carefully curated to evoke specific emotions. The ingredients in Rowers Revive aim to deliver an uplifting and rejuvenating experience, whilst aligning with the eco-conscious consumer.
LOGISTICS AND DISTRIBUTION
Benefiting from the proximity of Henley Regatta to our location, our distribution process was both straightforward, seamless and eco-friendly utilising our refillable services.
At Henley Naturals we prioritise sustainable methods in our distribution practices, consistently aligning with our commitment to environmentally conscious initiatives.
PRICING STRUCTURE
Collaborating closely with companies, we strive to establish a flexible and feasible pricing structure. Through our wholesale pricing model, we ensure that you receive the most competitive rates based on the quantity you require whilst not compromising on the finished product.
IN SUMMARY
Our collaboration with Henley Royal Regatta has yielded a distinctive and eco-friendly solution. From addressing the environmental impact of plastic waste in bathroom facilities to introducing the "Rowers Revive" range, we've seamlessly integrated luxury and sustainability. Our products, handcrafted with 100% pure essential oils, resonate with the regatta's athletic and discerning audience. In terms of logistics, our local advantage and commitment to eco-friendly distribution showcase our dedication to responsible practices.
Moreover, our pricing structure is designed with your needs in mind, offering flexibility and competitive rates through wholesale arrangements. Henley Naturals stands proud as a partner, contributing to the regatta experience with products that align seamlessly with its prestige.
