SIKA INNS GROUP X HENLEY NATURALS
Client Overview
Sika Inns Group is a renowned chain of pubs, restaurants and hotels, complemented by The Town House, a boutique hotel known for its charming blend of modern luxury and rustic elegance in Henley-on-Thames. Situated in scenic rural areas, the establishments under the Sika Inns umbrella offer guests a cosy and tranquil retreat, deeply inspired by the picturesque British countryside.
The Challenge
Sika Inns Group, along with The Town House, sought to elevate their guest experience by introducing a signature range of toiletries that would not only reflect the serene, countryside ambiance of their locations but also leave a memorable impression on their guests. They wanted a range of products, including body lotion, hand wash, shampoo, and conditioner, that encapsulated the essence of the countryside, using natural essential oils to align with their brand’s commitment to authenticity and quality.
Our Approach
To meet the unique needs of both Sika Inns Group and The Town House, we crafted a bespoke line of toiletries that captured the fresh, floral scents of the British countryside. Using pure essential oils known for their soothing and invigorating properties, we developed a product range that was luxurious, environmentally conscious, and in harmony with the brand’s aesthetic.
Key elements of our approach included:
Scent Development: We curated a signature fragrance blend for the lotion, hand wash, shampoo, and conditioner, featuring floral notes reminiscent of wildflowers native to the countryside, complemented by subtle hints of earthy undertones. This scent was designed to evoke a sense of peace and relaxation, enhancing the overall guest experience.
Product Formulation: Each product in the line was meticulously formulated using pure essential oils and high-quality natural ingredients. The shampoo and conditioner were developed to gently cleanse and nourish the hair, leaving it soft, shiny, and infused with the delicate floral scent. Similarly, the lotion and hand wash were designed to moisturise and refresh the skin, offering a rich, sensory experience that guests would associate with their stay.
Brand Alignment: The packaging of the products was designed to reflect the rsustainability of Sika Inns Group and The Town House. We created bespoke branding on glass reusable bottles, ensuring that the products seamlessly integrated into the overall guest experience, from the rooms in The Town House to the bathrooms in the pubs and restaurants.
Town House, Sika Inns
The Results
The bespoke range of toiletries was an immediate success among guests at both Sika Inns Group locations. Guests repeatedly expressed their delight with the products, particularly noting the unique and refreshing scent that perfectly captured the essence of the countryside.
The overwhelmingly positive feedback led to numerous inquiries from guests interested in purchasing these products for their personal use, further demonstrating the strong emotional connection they felt with the Sika Inns brand through these signature toiletries. This demand has prompted Sika Inns Group and The Town House to explore opportunities to retail these products, potentially opening up a new revenue stream and deepening their brand presence.
Conclusion
Our partnership with Sika Inns Group and The Town House resulted in a custom range of toiletries that not only elevates the guest experience but also reinforces the brand’s connection to the natural beauty of the countryside. This project highlights the power of thoughtfully crafted, branded products in creating a lasting, positive impact on guests, fostering brand loyalty, and enhancing overall satisfaction.